Category At A Glance
Category Size (26 wks)
$3,120.0M
1,129.2M units
Brands Tracked
16
Across 4 strategic tiers
Leader
Red Bull
27.0% of category
Top 3 Concentration
60.0%
Red Bull + Monster + Celsius
Share Of Category · Visual Stack
26-wk category $ share
Red 27%
Monster 24%
Celsius 9%
Bang 6%
Rockstar 5%
Alani 5%
C4 4%
Mass Market
Premium/Performance
Emerging/Challenger
Shots & Extensions
Data Sources
all sample
Scan / POS · Sample
Weekly $ and unit sales by brand across measured retail channels (mocked).
Illustrative sample data
Distribution · Sample
Retail door count by brand, blended across grocery, c-store and mass (mocked).
Illustrative sample data
Velocity · Sample
Units per door per week, computed as units ÷ doors ÷ 26 weeks (mocked).
Illustrative sample data
Sample data for demonstration purposes — not sourced from a live syndicated data panel.
Revenue By Brand · 26-Week Total
bars colored by tier
Red Bull
$842.4M
Monster Energy
$748.8M
Celsius
$280.8M
Bang Energy
$187.2M
Rockstar
$156.0M
Alani Nu
$156.0M
C4 Energy
$124.8M
Ghost Energy
$109.2M
Reign Total Body Fuel
$93.6M
NOS
$78.0M
AMP Energy
$62.4M
Prime Energy
$62.4M
5-hour Energy
$62.4M
Full Throttle
$46.8M
Mountain Dew Kickstart
$46.8M
Venom Energy
$62.4M
Weekly Revenue Trend · Top 6 Brands
26 weeks · top 6 brands
Red Bull
Monster Energy
Celsius
Bang Energy
Rockstar
Alani Nu
Distribution vs Velocity
x=doors · y=units/door/wk · size=$
Bubble size = 26-week revenue. Top-right = high distribution + high velocity (the war-room sweet spot).
The Full Scoreboard
sorted by 26-wk revenue
| # | Brand | Tier | 26-Wk Rev | Weekly Avg | Units (M) | Avg Price | Cat Share | Doors | Velocity | H2 vs H1 | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Red Bull | Mass Market | $842.4M | $32.4M | 281.7 | $2.99 | 27.0% | 150,000 | 72.24 | +8.5% | Illustrative sample data |
| 2 | Monster Energy | Mass Market | $748.8M | $28.8M | 259.0 | $2.89 | 24.0% | 145,000 | 68.71 | +6.2% | Illustrative sample data |
| 3 | Celsius | Premium/Performance | $280.8M | $10.8M | 100.7 | $2.79 | 9.0% | 90,000 | 43.01 | +22.4% | Illustrative sample data |
| 4 | Bang Energy | Premium/Performance | $187.2M | $7.2M | 75.2 | $2.49 | 6.0% | 70,000 | 41.31 | -4.1% | Illustrative sample data |
| 5 | Rockstar | Mass Market | $156.0M | $6.0M | 68.1 | $2.29 | 5.0% | 100,000 | 26.20 | -2.3% | Illustrative sample data |
| 6 | Alani Nu | Premium/Performance | $156.0M | $6.0M | 52.2 | $2.99 | 5.0% | 55,000 | 36.48 | +31.6% | Illustrative sample data |
| 7 | C4 Energy | Premium/Performance | $124.8M | $4.8M | 37.9 | $3.29 | 4.0% | 45,000 | 32.42 | +14.2% | Illustrative sample data |
| 8 | Ghost Energy | Premium/Performance | $109.2M | $4.2M | 34.2 | $3.19 | 3.5% | 40,000 | 32.91 | +26.8% | Illustrative sample data |
| 9 | Reign Total Body Fuel | Premium/Performance | $93.6M | $3.6M | 31.3 | $2.99 | 3.0% | 42,000 | 28.67 | +9.7% | Illustrative sample data |
| 10 | NOS | Mass Market | $78.0M | $3.0M | 35.6 | $2.19 | 2.5% | 60,000 | 22.83 | +3.1% | Illustrative sample data |
| 11 | AMP Energy | Mass Market | $62.4M | $2.4M | 29.9 | $2.09 | 2.0% | 55,000 | 20.88 | -1.8% | Illustrative sample data |
| 12 | Prime Energy | Emerging/Challenger | $62.4M | $2.4M | 22.4 | $2.79 | 2.0% | 35,000 | 24.58 | +42.3% | Illustrative sample data |
| 13 | 5-hour Energy | Shots & Extensions | $62.4M | $2.4M | 17.9 | $3.49 | 2.0% | 120,000 | 5.73 | +1.2% | Illustrative sample data |
| 14 | Full Throttle | Mass Market | $46.8M | $1.8M | 23.5 | $1.99 | 1.5% | 50,000 | 18.09 | -3.5% | Illustrative sample data |
| 15 | Mountain Dew Kickstart | Mass Market | $46.8M | $1.8M | 24.8 | $1.89 | 1.5% | 48,000 | 19.84 | +5.4% | Illustrative sample data |
| 16 | Venom Energy | Emerging/Challenger | $62.4M | $2.4M | 34.9 | $1.79 | 2.0% | 25,000 | 53.63 | -6.7% | Illustrative sample data |
By Strategic Tier
tier subtotals
Mass Market
$1981.2M · 63.5%
Red Bull$842.4M · 27.0%
Monster Energy$748.8M · 24.0%
Rockstar$156.0M · 5.0%
NOS$78.0M · 2.5%
AMP Energy$62.4M · 2.0%
Full Throttle$46.8M · 1.5%
Mountain Dew Kickstart$46.8M · 1.5%
Premium/Performance
$951.6M · 30.5%
Celsius$280.8M · 9.0%
Bang Energy$187.2M · 6.0%
Alani Nu$156.0M · 5.0%
C4 Energy$124.8M · 4.0%
Ghost Energy$109.2M · 3.5%
Reign Total Body Fuel$93.6M · 3.0%
Emerging/Challenger
$124.8M · 4.0%
Prime Energy$62.4M · 2.0%
Venom Energy$62.4M · 2.0%
Shots & Extensions
$62.4M · 2.0%
5-hour Energy$62.4M · 2.0%
How To Read This Scoreboard
26-Wk Rev
Total dollar sales for a brand across the 26-week window.Weekly Avg
26-Wk Rev ÷ 26. Rough pulse of a brand's every-week take.Cat Share
Brand dollars ÷ total category dollars for the window.Velocity
Units ÷ Doors ÷ Weeks. Sell-through per point of distribution — the real "does it move?" number.H2 vs H1
Second-half units (weeks 14–26) vs first-half units (weeks 1–13). Positive = accelerating, negative = fading.Data sources: All figures on this scoreboard are illustrative sample data for demonstration purposes — not sourced from a live syndicated data panel. Do not use for actual planning or investment decisions.